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Be relevant. Be Differentiated. Be Branded.

Join Personal Branding for growth

“Everyone now has a Personal Brand. It is now the difference that makes the difference. We all need to be relevant. We all need to be differentiated. We all need to be branded. And building your Personal Brand does not have to be hard, it can be as simple as 1,2,3.” ~ Paul Hughes

Step 1) Be Relevant

You need to be relevant to grow your career and to find new business opportunities. You need to be relevant for your partners, clients, employers and colleagues. If you are not relevant, you are not important. Being relevant is the starting point for growth, results, and success.


   - Learn how being relevant is more important than having experience.

   - Learn how to become a recognised expert in your field.

   - Learn how to be relevant.

Step 2) Be Differentiated

The world of your work is changing. In coming years at least 25% of full-time personnel will be working ‘on demand’. This means you need to embrace the ‘new-work mindset’ and to be able to stand out from the competition. 


    - Learn how to standout from the crowd.

    - Learn to embrace the ‘new-work mindset’.

    - Learn how being you is your greatest differentiator.

Step 3) Be Branded 

Your Personal Brand is how others see you professionally. So we are now all branded. Consciously or not. Whether you like it or not. One thing is for sure, those who are successful have a strong Personal Brand.

    - Learn to take control your professional image.

    - Learn how to build a strong Personal Brand.

    - Learn how to connect your Personal Brand to your Business Brand.

Places are limited. Reserve your seat now!

Next Masterclass


Date: TBA

Time: TBA

Language: English

Location: Amsterdam

Price: 89 EUR

This workshop is useful for everyone who wants to grow their career, create new business opportunities and master the future of work. Whether you have a job, looking for a job, or want to grow professionally this workshop will show you how to use you Personal Brand to do so.

About Paul Hughes

The workshop is presented by one of the world leading experts on Growth: Paul Hughes. Paul helps individuals and organisations to grow themselves and their business through their Brands. His new book Branded Growth is quickly becoming a must-read book for anyone who wants to use their brand to get better results and grow.


Paul Hughes has spoken to tens-of-thousands of people across a wide variety of organisational, educational and governmental bodies, in more than 40 countries. Clients and audiences have included: Coca-Cola, 3M Innovative Technologies, Renault Automotive, ABN Amro bank, Rabobank, T-Mobile, Vodafone, Statkraft Energy, MEXX Fashion, Yale University, Carnegie Mellon Qatar, University of Amsterdam, and TEDx events. 

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